Same rock band,
new aches & pains
Every band has a “rider” — a list of requirements while on tour. The bigger the rock band, the more outrageous the demands. So when Spinal Tap released a movie sequel 40+ years after the iconic original, it only made sense that Aspercreme’s odor-free pain relief would be on their ridiculous rider.
After releasing a slew of videos everywhere from in-cinema to paid social, we brought the partnership IRL. Legendary Leggings debuted at the Spinal Tap II premiere in Hollywood, and fans could enter to win a pair of these thunderous rock trousers.
Role: GCD. Made with CD: Graham Davis; CW: Deric Nance, Designers: Mark Brye, Kelly Lonergan