How the hell did a band this loose, this weird, this uninterested in polish become one of the most enduring brands of the last century?

The ad industry is really good about hyping what to make, but there’s not as much guidance on how to do it. In this article you’ll find some friendly advice from yours truly. Because as the legendary jazz musician Miles Davis once said, “Time isn’t the main thing, it’s the only thing.”

Attention is a powerful force that demands responsibility and bears consequences. As advertisers, let’s respect our audience’s attention. As creators, let’s direct our attention with potency and purpose. And as humans, let’s channel our attention into acts of creation, nurturing, and genuine connection.

Now more than ever, comedic entertainment has the opportunity to connect, engage and break through. So why is there less than ever in awards shows and the industry in general? And why should anyone even care?

We’ve all noticed timelines crunching, budgets tightening, deliverables multiplying and people getting crispier year after year. What can we do to protect ourselves from becoming disposable? How do we protect our time and creative value?

Back in caveman days, anxiety helped keep us alive. During a global pandemic, it keeps us up at night and cooks us alive from the inside out. Here’s a peek into the mind of an anxious ad person circa summer 2020.

The world doesn’t need another hot take on AI. So here’s a lukewarm one. I'm not an expert and have no business weighing in, so you’ve been warned, read at your own peril.