Proof that age isn’t a number, it’s an attitude

 

This fall, 58 year-old freshman Tom Cillo became the oldest player in college football. The perfect opportunity for Aspercreme — a tiny pain relief brand for those 55 & older — to jump in and take a stand. We signed Tom, made NIL history and created one of the most talked about college football stories of the season.

Role: GCD. Made with CD: Graham Davis; Sr Comms Strategist: Shneur Silverstein; Acct Sup: Jessica Lockwood; Designers: Mark Brye, Claire Synder, Kelly Lonergan

Next
Next

Spinal Tap "Relief Rider"