Ads you can’t skip and won’t want to, either.

 

Everyone smashes the “Skip Ad” button as fast as they can. So we decided to make pre-roll ads you couldn't skip. If you did hang around, though, you’d be rewarded with some silly-dilly funtimes. In an unexpected twist, this won the Cannes Grand Prix for Film, AdWeek Ad of the Year and AdAge Campaign of the Year. Go figure.

 

Role: CW. Made with AD: Mauricio Mazzariol, GCDs: Steve Bassett & Wade Alger.

 
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GEICO Pre-Rolls