Birthday Wrapping Paper / Posters -- each artist design was inspired by an ACS cancer breakthrough
MoreBirthdays.com -- a gallery / e-commerce site for browsing, buying and sharing the music & art
American Cancer Society
ACS has been creating "a world with more birthdays" for over a century. To help spread this important story, we relied on the power of art and music.
More than 30 famous musicians (from Rihanna & Justin Bieber to Devo & OK Go) joined the cause by singing “Happy Birthday." Visitors to morebirthdays.com could pick their favorite song, personalize it and send it to a friend.
We also got dozens of artists to create original works inspired by Cancer Society breakthroughs. Site visitors could purchase each design as limited edition birthday wrapping paper. All proceeds benefitted cancer research.